Race to Zero-Waste 2025

This challenge set out to answer a question that practitioners, policymakers, and everyday consumers wrestle with constantly: should we focus on reducing waste or recycling it? After 28 days of meticulous tracking, the data tells a clear story - prevention outperforms recycling by 3.85x. But this isn't an argument against recycling. It's an argument for sequencing.

"This report is a very important in helping understand how consumer behavior can minimize the impact waste has on the planet - highly recommend!"

Key Takeaways

• Prevention leads, recycling follows
• Zero-waste living is a skill that can be learned
• Infrastructure determines what’s possible