Scrapp Named a Gartner® Cool Vendor™ 2025 in AI and Data Tools for Packaging EPR Reports

We are thrilled to announce that Scrapp has been recognized as a Gartner® Cool Vendor™ in AI and Data Tools for Packaging EPR Reports for 2025. This recognition from one of the world's leading research and advisory firms validates our mission to transform how organizations approach waste reduction through artificial intelligence and actionable waste insights.

The Gartner Cool Vendors research highlights innovative vendors that are transforming their respective markets. Being selected places Scrapp alongside the emerging technology leaders who are solving critical challenges through AI-driven innovation.

Why This Recognition Matters for Waste Intelligence

The timing of this recognition couldn't be more significant. Extended Producer Responsibility (EPR) legislation represents what Gartner has identified as the single most significant disruption to packaging in over 70 years. Organizations across the globe are grappling with new compliance requirements that demand accurate data on packaging materials, quantities, and recyclability.

According to Gartner research, 90% of public sustainable packaging commitments remain unmet, as organizations continue to struggle with data quality and accessibility challenges. Many organizations lack the data management tools and resources needed for EPR compliance - a gap that AI-powered solutions like Scrapp are uniquely positioned to address.

How Scrapp Uses Artificial Intelligence to Deliver Waste Insights

At the core of our platform is a unique different approach to waste data. Rather than relying on estimates or fragmented spreadsheets, Scrapp transforms unstructured data into actionable waste intelligence through AI-powered tools.

EPR Data Management & Packaging Specification Management

For brands and retailers navigating EPR compliance, accurate packaging specification management is critical. Scrapp's platform enables organizations to track, verify, and report on packaging data across their entire product portfolio - turning compliance from a burden into a competitive advantage. Their customers get location-specific product disposal guidance. They get organized, actionable data.

From Unstructured Data to Waste Reduction

Most packaging data exists in silos - spreadsheets, emails, reports, and manual audits. For too long, waste has been an afterthought. This lack of information makes it nearly impossible to identify waste reduction opportunities. Our platform consolidates this fragmented data into a single source of truth, enabling simpler reporting compliance and real-time waste insights that drive measurable waste reduction outcomes.

AI-Powered SmartSearch

Our SmartSearch technology uses machine learning to understand waste streams at the barcode level. Users can scan products or search using natural language, and our AI instantly delivers location-specific disposal guidance based on local recycling rules.

What Being a Gartner Cool Vendor Means

The Gartner Cool Vendor designation recognizes innovative companies that are reshaping their industries. According to Gartner, Cool Vendors often go on to become top technology providers in their space.

For Scrapp, this recognition affirms our approach to solving the data challenge, and helping prevent waste from unnessecarily entering our ecosystems at an unprecedented rate. From our beginnings in a university dorm room to working with organizations like Avon, Pete & Gerry's, Sunrays, Beech-Nut, and more -we've built our platform around one core belief: data drives all business decisions. Packaging and waste data should be no exception.

Looking Forward: AI-Driven Waste Intelligence

As EPR legislation expands globally and organizations face increasing pressure to report measurable waste reduction, the need for intelligent waste management solutions will only grow. Scrapp is committed to leading this transformation-using the latest technology to make zero-waste achievable for organizations of all sizes.

We thank Gartner for this recognition and our customers, partners, and team members who have made this milestone possible.

Check out their full report here.

Ready to transform your waste data into actionable insights?

‍Contact our team to learn how Scrapp can help your organization achieve its waste reduction and EPR compliance goals.

Gartner Disclaimer

Gartner, Cool Vendors in AI and Data Tools for Packaging EPR Reports, John Blake, 28 October 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and COOL VENDORS is a trademark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.