Conflicting local recycling rules, no consumer incentives and incoming compliance are making it harder than ever for marketing teams to effectively communicate their waste programs. To overcome this challenge, marketing teams must: 1. Have dynamic tools to educate their customers and communities on local disposal rules. 2. Monitor waste campaign engagement. 3. Manage their waste and recycling program comms. Scrapp helps marketing teams communicate waste campaigns effectively, use data to verify green claims and build brand trust through transparency.
Marketing teams see:
Verified data
to back claims
88% increase
in waste program participation
100+ digital assets
to promote to audiences
Avoid getting called out for greenwashing
Use real waste data, not just lab tests that don't match reality