Conflicting local recycling rules, no consumer incentives and incoming compliance are making it harder than ever for marketing teams to effectively communicate their waste programs. To overcome this challenge, marketing teams must:
1. Have dynamic tools to educate their customers and communities on local disposal rules.
2. Monitor waste campaign engagement.
3. Manage their waste and recycling program comms.
Scrapp helps marketing teams communicate waste campaigns effectively, use data to verify green claims and build brand trust through transparency.
to back claims
in waste program participation
to promote to audiences
Use real waste data, not just lab tests that don't match reality
Clearer disposal instructions, fewer confused folks, more trust in you
Real waste data vs their lab test guesses
Real data means no 3am crisis calls from your PR team
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