Stop making green claims you can't prove.

A verified way to back your claims, tied to source data — so marketing and compliance stop arguing.

A hand holding a coffee cup with recyclability % score graphics attached to it.
Trusted by professionals from
The KPMG logo.The Reading Borough Council logo.

How it works

Verified claims, defensible communication.

A photo of 2 mixed material pouches with graphics of recyclability scores attached to them for the UK, US and Canadian markets.

Step 1 · Claim audit — Existing claims vs. verifiable data

Qualified team audits your existing claims.

What you're saying on-pack, on-site, in social — checked against what your spec data and waste data can actually verify.

Step 2 · Verified library — Pre-approved language with source links

Our software gives you a verified claim library and assets to prove it.

Pre-approved language tied to source data, with regional applicability flags. Marketing pulls from the library; compliance gets the audit trail automatically.

Step 3 · Compelling comms — Verified claims, on-brand storytelling

Certified team helps you tell the story.

Verified data is necessary, not sufficient. We work with marketing on how to communicate verified claims compellingly — without the wishy-washy hedging.

Outcome · reduce risk

Make claims you can defend in an audit.

"Our compliance team kills most of the claims we want to make. We need a library of pre-approved language."

Verified data on every campaign asset →
A green paint brush resting on a green paint lid with graphics attached: "CO2e Saved if Recycled: 134gCO2e","Actual Recyclability of Product: 47%","Recovery Rate at MFR: 56%".
A hand holding a cosmetic product with 2 graphics attached to it, one with statistics on the brand and product name, another showing that the product is 56% recoverable at the MRF.

Feature · resources

Verified claim library

Every claim links to source data — material composition, regional acceptance rules, supplier verification. Marketing gets pre-approved language; compliance gets an audit trail. Same library, both jobs.

Outcome · SAVE TIME

Communicate the same story across every channel.

"Marketing has one set of stats, ESG has another, sales has a third. We look incoherent."

100+ digital assets generated from one verified source →
A woman sat at an office desk talking emphatically, with 2 graphics behind her from Scrapp's web portal. The first graphic shows the breakdown of materials including Metal, Paper & Card, Glass, Composite and Organic with varying percentages on it. The second graphic shows "Landfill Diverted = 28,391 kg".
A woman in a supermarket scanning a product with her phone and a graphic off of her saying "82% Recyclability".

Feature · custom resources

Asset library for waste communication

A central library of digital assets — claims, infographics, on-pack symbols, regional adaptations — all drawing from the same verified spec and waste data. Marketing, sales, and ESG pull from one source.

Get a free recycling app for your residents

Reduce your call times and digitize your programs at no cost to you.

Get started today →
Screenshots of the Scrapp mobile app on phone showing product scanning and recycling guidance features, with GS1 Digital Link Compatible badge

Outcome · increase brand value

Get residents and customers to actually engage.

"We run a recycling campaign every year and the metrics never move. We need new playbooks."

Reduce call times and focus on the things that matter →
A family of 3 (one male, one female, one child), holding recyclable waste looking at the camera, confused.
A woman on her phone smiling with her phone in hand, surrounded by graphics showing her recycling stats for the week, how many plastic bottles her community have offset and how many bottles she personally has removed from nature.

Feature · 1-to-1 support

Behavior-change campaign engine

Pre-built campaign templates targeting specific contamination drivers and participation gaps. Push through the channels your audience already uses, measure what actually moves the needle.

Ready to make claims compliance will sign off on?

Send us a campaign brief. We'll come back with which claims hold up and which need rewriting.

Stress-test my claims