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Introduction
Tracking a product’s waste impact has become a crucial step in reducing environmental harm. As a producer, there is a responsibility to ensure the end of the product's life is accounted for in it's design process. New Extended Producer Responsibility (EPR) legislation is on he horizon to tackle this. Businesses aiming for zero-waste goals must leverage end-market data to ensure regional waste infrastructure can accommodate their products and its packaging. By understanding and addressing waste from design to disposal, companies can improve efficiency and meet rising consumer demand for sustainable products. This guide explores how organizations can track waste data, utilize circular design principles, and commit to waste reduction effectively.
The Importance of Waste Data in Sustainable Design
As environmental regulations tighten and customer expectations evolve, brands and reailers are increasingly required to understand their waste footprint, once their products have left the supermarket shelves. Tracking and understanding this information provides the transparency needed to identify incompatible waste types, measuring progress, and creating actionable goals for waste reduction. Optimzing for zero-waste allows brands and retailers with a product line to:
- Measure waste generated across all stages of the product lifecycle.
- Identify areas for operational improvement and waste reduction in different regions
- Communicate sustainability efforts to stakeholders with data-backed results.

How to Know Your Waste Output
For decades, there has been a disconnect between brands and retailers and the waste industry. It has always been an afterthought. Using end-market data, like Scrapp's, allows you to pair up your sales and product data to see how much of your waste could be recycled, reused, donated and more. Not only does Scrapp look at packaging, but the product too - from e-waste to food waste. By accurately categorizing waste at the beginning of its journey, brands and retailers can set more targeted waste reduction goals and education campaigns to their customers. Whether it's food companies that can reduce organic waste, or tech firms that focus on electronic waste (e-waste) - no waste stream goes untracked.
Steps to Effectively Track a Product's Waste Impact
Tracking a product's waste footprint involves several key stages. Here’s a simple approach that businesses can adopt:
1. Set Clear Zero-Waste Goals
The journey starts by setting realistic and measurable zero-waste targets. Consider the scope of your waste streams and the best tools for tracking them. Defining what zero-waste means to your organization is key: are you aiming to eliminate waste entirely, or reduce it by a specific percentage? Not only do you have to communicate this externally to your customers, but to internally to your teams too.
2. Choose the Right Tools for Waste Data Tracking
Investing in the right waste management software is critical for effective waste data tracking - from production to disposal. Tools like Scrapp’s platform offer a comprehensive waste accounting solution that helps businesses track waste in real-time. By using automation, companies can:
- Analyze trends across different locations.
- Monitor waste reduction over time.
- Generate reports to meet compliance standards.
3. Engage in Circular Design Practices
Integrating circular design (AKA zero-waste) principles is another effective way to track and reduce waste. Circular design prioritizes reusability, recyclability, and longevity in product creation. Companies embracing circularity are not only reducing their waste impact but also finding value in recycling and repurposing materials that would otherwise go to landfill. Examples of this include; making sure there aren't too many different material types bound together so they can be easily separated, the packaging is big enough to be picked up by the recycling facilities on the recycling line, the materials used are commonly recycled and have high post-recycled value to increase the chances of it being collected by existing infrastructure.
4. Collaborate with Supply Chain Partners
Waste tracking doesn’t stop at your warehouse or at the supermarket shelf. A full picture of a product’s waste impact requires collaboration across the entire supply chain. Data sharing with suppliers and vendors can improve transparency and ensure that all partners work towards a shared zero-waste goal. By analyzing your waste data in partnership with suppliers, like the ones you can find through Scrapp's Sustainable Supplier Network, you can make better-informed decisions and improve efficiency at every stage.
Companies invested in the circular economy need accurate end-market data to drive their waste reduction initiatives and make more informed business decision-making. This data allows them to assess the feasibility of packaging choices, measure the effectiveness of reuse strategies, and track their contribution to the circular economy. It also helps pinpoint opportunities for designing more sustainable products that generate less waste over their lifespan and making it easy for consumers to do the right thing by the bin.
How can we help?
Ready to take control of your product's waste footprint? Scrapp’s waste data tracking platform empowers brands and retailers to design for zero-waste and embrace the circular economy. Book a call with our team to start your tracking your impact.